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This month, Elizabeth City community partners are launching a new advertising campaign, video and website, www.RetireInEC.com, with a clear message for retirees – Elizabeth City is a great place to visit and an even better place to live.
With a focus on drawing more people to the area for retirement and second careers, the Retire In EC promotion targets couples age 50 and over who reside in the Mid-Atlantic region with a special visitation offer. For $249, two retirees can spend two nights in a historic B&B or small hotel, enjoy two breakfasts and dinners and explore their area. If they choose, they may also meet with a Retire In EC ambassador to learn more about life in Elizabeth City.
The campaign materials play up the area’s waterfront views, temperate climate, small-town charm and convenient access to Norfolk and the Outer Banks. According to Elizabeth City Committee of 100 President Peter Thomson, the concept of using a visitation package to draw people to Elizabeth City is a unique strategy.
“It’s a simple premise. We want folks contemplating retirement to come to Elizabeth City and see what we’re about,” said Thomson. “There’s no hard sell, no seminars and no tricks. By offering an affordable travel package, they can stay in our hotels and inns, dine in our restaurants and experience our ‘Harbor of Hospitality’ for themselves.”
Retire In EC is a cooperative effort, funded by Long and Foster Real Estate Inc., Sentara Albemarle Medical Center, Committee of 100, Pasquotank County, City of Elizabeth City, the Elizabeth City-Pasquotank County Economic Development Commission, Whichard & Woolard Wealth Management Group, Wells Fargo and the Foreman House B&B. For info, visit www.RetireInEC.com.